One doesn’t think of emotion when watching ads regardless of how much spin advertisers might like to to wrap their usual dreck in. Nor does one think of seeing a homeless man as the center piece of an ad unless of course it is for some goodie two shoes charity.
While Momentos might not be considered an ad in the typical sense it is one of those new style of ads that we are seeing in a growing number on the web. The only indication that it might even be an ad is that the televisions used are all LG’s but even then it is really a muted appearance.
In truth this is a beautiful human moment that regardless of the fact that it is an extended advertisement for LG is touching and lets you forget that you are being advertised to. Nicely done.